Reverse Advent Calendar Social Media Campaign

I created a social media strategy to increase donations to a charity event.

    Skills Used

  • Canva
  • Photoshop
  • Facebook
  • Twitter

The Brief

The Reverse Advent Calendar is an initiative run every year by a local charity called Matthew’s House. The purpose of the initative is to gather vital food bank donations. I was responsible for developing a social media strategy and content for both Facebook, Twitter and Instagram.

The Result

I developed a coherent social media plan as well as content for each post. I used Canva and Adobe Photoshop to develop infographics for social media platforms to drive engagement in the initiative.



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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.



Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.