The Brief

The Reverse Advent Calendar is an initiative run every year by a local charity called Matthew’s House. The purpose of the initative is to gather vital food bank donations. I was responsible for developing a social media strategy and content for both Facebook, Twitter and Instagram.

The Result

I developed a coherent social media plan as well as content for each post. I used Canva and Adobe Photoshop to develop infographics for social media platforms to drive engagement in the initiative.

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